Analytics

Analytics should make the website easier to understand, not just produce more numbers. The point is to see what people do, where they stop, and which actions actually lead to useful outcomes.

What gets set up

That usually includes pageview tracking, conversion events, lead capture moments, CTA clicks, and the main flows that matter commercially. The goal is visibility, not noise.

Why it matters

Once the right data is in place, decisions stop depending so heavily on gut feeling. You can see what is working, what is not, and where effort is likely to have the biggest payoff.

More to explore

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